Golden Owl Design Private Limited is an ISO 9001:2015-certified global creative agency, headquartered in Mumbai, India. Specialising in bespoke branding, design, and digital solutions with a distinguished expertise in financial services, we empower brands by translating complex concepts into compelling visual narratives.
Our innovative approach combines strategic creativity, advanced technology, and a global delivery model available 24/7, meeting client needs across various time zones seamlessly.
"The Golden Standard in Financial Design"
Mission
To deliver specialised, innovative, and impactful branding and design solutions, empowering our clients globally through creative excellence, cutting-edge technology, and unwavering reliability.
Our unique approach "CREATE" embodies our commitment to Creative Excellence. Together, these principles form the foundation ensuring we consistently deliver impactful solutions that drive success and inspire growth.
Creativity
Innovative and impactful design solutions.
Reliability
Consistent, timely delivery.
Ethical Standards
Integrity, transparency, fairness.
Aim For Excellence
Meticulous attention to quality.
Teamwork
Harnessing diverse global expertise.
Embrace Innovation
Leveraging advanced tech like AI, AR, VR.
By The Numbers
Key Insights
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Team Years
Combined team experience in design and innovation.
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Years of Expertise
Industry knowledge in the finance sector.
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Experts
Dedicated professionals driving creativity and strategy.
ISO
9001:2015 Certified
Assurance of quality, consistency, and reliability.
24/7
Service
Accessible 365 days a year, across all time zones.
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Projects Delivered
Successfully delivered across multiple sectors.
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Financial Sector Focus
Bespoke solutions for banks, fintech and investment firms.
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Corporate Events
Managed for high-profile financial events and conferences.
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Faster Delivery
Streamlined processes for quicker turnarounds.
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Startups
Helping emerging businesses grow with tailored design.
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Design Hours
Dedicated to innovation and precision.
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Clients
Trusted by leading organisations in finance and fintech.
Tools Of The Trade
Our Technical Competency
Trusted By
Our Clients
And many more clients across BFSI, fintech and startups. Additional details are withheld here due to confidentiality and NDA commitments; references and case studies are available on request.
What We Do
Our Core Expertise
We specialise in the following key areas: tap a card to see the full list of deliverables.
Creative Design & Branding
Strategic and visually compelling brand identities designed exclusively for financial institutions.
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Corporate Branding & Identity Design
Logo and Visual Identity
Annual Reports and Investor Communications
Marketing Collateral and Infographics
Corporate Gifting Solutions
Packaging Design
Brochures & Presentations
Financial Reports & Whitepapers
Print & Digital Advertisement Designs
UI/UX & Web Solutions
Intuitive, user-focused digital experiences tailored for financial users: seamless, compliant, secure.
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Responsive Website & Mobile App Design
UX Research & Usability Testing
Interactive Dashboard Design
Information Architecture
Secure Client Portals
Wireframing and Prototyping
Accessibility & Compliance Design
Digital Marketing
Data-driven strategies improving online visibility, client acquisition, and engagement.
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SEO (Search Engine Optimization)
Pay-Per-Click (PPC) Campaigns
Social Media Strategy & Management
Content Marketing & Strategy
Email Marketing Campaigns
Influencer & Affiliate Marketing
Online Reputation Management (ORM)
Marketing Automation and CRM
Visual Production
Cutting-edge animation, AR/VR and multimedia to visualise financial narratives.
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3D Animation and VFX
Corporate Films & AV Productions
AR & VR Experiences for Finance
Financial Product Explainer Videos
Interactive Financial Demos
Virtual Reality Banking Solutions
Financial Data Visualization
Corporate Events & Engagement
Meticulously planned events tailored to financial-sector needs and deep client engagement.
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Corporate Conferences & Seminars
Investor & Analyst Meets
Product Launch Events
Executive Retreats and Workshops
Celebrity Engagements
Corporate Gifting Solutions
Client Networking Events
Team-Building Activities
AI-Driven Solutions
AI-powered services that streamline processes, reduce risk, and sharpen decision-making.
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AI-driven Analytics & Market Insights
Automated Financial Risk Assessment
Robo-Advisory Solutions
Algorithmic Trading Tools
Fraud Detection & Compliance Automation
Intelligent Customer Service Platforms
Financial Forecasting & Predictive Analytics
Ajay Sutar
Founder & Chief Brand Strategist Golden Owl Design Private Limited
Leadership
Founder Profile
Ajay Sutar is a multidisciplinary brand architect and creative entrepreneur with over 19+ years of industry experience across advertising, corporate branding, UI/UX design, digital transformation, event strategy, and print production. He has successfully helped build 28+ startup brands from the ground up, created over 300+ brand identities, and led the development of 12000+ digital creatives across multiple industries.
Throughout his career, Ajay has worked on some of the world's most respected projects for institutions such as Reserve Bank of India, NISM, Abakkus Asset Manager, Boston Consulting Group, Rolls Royce, and cricket icon Yuvraj Singh. His portfolio also includes the design and production of over 54+ journals for financial regulators and ISO-compliant organizations.
As Founder and Chief Brand Strategist, Ajay's deep domain expertise in BFSI, fintech, luxury, education, and HNI-driven sectors makes him a sought-after strategist for high-value branding and communication design.
Understand brand goals, audience, and project requirements.
Concept Development
Create initial sketches and design concepts for review.
Design Execution
Develop chosen concepts into final designs.
Review & Feedback
Present designs for feedback and make revisions.
Finalization
Prepare final designs in required formats.
Delivery
Deliver files and assets to the client.
Follow-Up
Ensure client satisfaction and offer support.
Planning
Define goals, site structure, and design requirements.
Design
Create visual designs and get client approval.
Development
Build and code the website based on designs.
Testing
Test functionality, responsiveness, and performance.
Launch
Deploy the site and ensure smooth operation.
Training
Provide client training on website management.
Support
Offer ongoing maintenance and updates.
Strategy
Set goals, target audience, and platform strategy.
Content Planning
Develop a content calendar and plan posts.
Content Creation
Design visuals, write copy, and prepare content.
Scheduling
Schedule posts using social media tools.
Engagement
Monitor interactions and engage with followers.
Analytics
Track performance metrics and gather insights.
Optimization
Adjust strategy based on performance data.
Goal Setting
Define marketing objectives and target audience.
Strategy Development
Create a comprehensive digital marketing plan.
Campaign Creation
Develop and launch marketing campaigns.
Execution
Implement SEO, PPC, and content marketing strategies.
Monitoring
Track campaign performance and analyze data.
Optimization
Adjust strategies based on performance metrics.
Reporting
Provide detailed performance reports and insights.
Quotation
Electrum Capital: Website Redesign
Audit & Scope of Work prepared for Electrum Portfolio Managers
electrumcapital.in · 18 September 2026
Executive Summary
This proposal outlines the complete website audit, redesign and modernisation plan for Electrum Capital Portfolio Managers. The current site (WordPress + Elementor) is functional but dated: front-end performance is bloated, standard security headers are missing, and, as a SEBI-registered Portfolio Manager, the site is missing pages that are effectively mandatory for this category, including a Privacy Policy and a Disclaimer/Disclosure Document.
Our recommendation is a complete revamp and rebuild of the website in React, replacing the current WordPress/Elementor stack entirely with a modern, component-based front end, alongside a rebuilt information architecture centred on trust and compliance, security hardening as a day-one deliverable, and a launch gate built around explicit performance and Core Web Vitals targets.
Current Website Snapshot
A live, external audit of electrumcapital.in. No CMS or hosting login was used or required.
Item
Finding
Platform
WordPress 7.1.1, page builder: Elementor 4.1.5
Theme
Hello Elementor + a child theme
Key plugins
Elementor, Essential Addons for Elementor, Header Footer Elementor, BDT Prime Slider, Contact Form 7, a custom "electrum-accessibility-fix" plugin
Hosting
Apache 2.4.52 on Ubuntu, HTTPS via Let's Encrypt (certificate valid, auto-renewing)
Pages indexed
Home, Our Strategies, About Us, Contact Us, Services, Media, Press Release, Newsletter, Factsheets, Blog, and an unused default "Sample Page"
Third-party integrations
Nuvama asset servicing (client reporting portal), a portfolio.electrumcapital.in subdomain, SEBI SCORES, SEBI SmartODR, Axis Bank escrow verification
Performance Findings
Finding
Evidence
Severity
Heavy front-end payload
Homepage HTML alone is ~396 KB; 42 script tags and 31 stylesheet links load on a single page
High
No lazy loading
Zero instances of loading="lazy" found anywhere on the homepage: every image and background asset loads eagerly
High
Font bloat
4 full Google Font families (Roboto, Roboto Slab, Poppins, Raleway) loaded with all 18 weights/styles each
Med-High
No CDN / caching layer
Static assets served directly from Apache with no cache-control or CDN headers observed
Medium
Plugin/builder overhead
Elementor + multiple add-on plugins each ship their own CSS/JS bundles, a classic WordPress bloat pattern
Medium
TTFB
~0.9s time-to-first-byte on first request; acceptable, not a bottleneck today
Low
A live Google PageSpeed Insights run could not be completed during this audit (shared API quota exhausted, HTTP 429). We recommend running PageSpeed Insights / GTmetrix with the client's own key before finalising the performance budget. The pattern above is consistent with mobile Performance scores in the 40s–60s for Elementor sites of this weight.
Security Findings
Finding
Evidence
Severity
Admin username disclosed via REST API
GET /wp-json/wp/v2/users publicly returns the admin account's username with no authentication; this is the most common entry point for WordPress brute-force / credential-stuffing attacks
High
Missing security headers
Only Strict-Transport-Security is set. No X-Content-Type-Options, X-Frame-Options, Content-Security-Policy, Referrer-Policy, or Permissions-Policy
Medium
Version disclosure
Page source exposes exact WordPress (7.1.1) and Elementor (4.1.5) versions, making it trivial to check for known CVEs
Medium
WP-JSON fully open
The whole REST namespace is discoverable and unrestricted beyond just the users endpoint
Low-Med
SSL/TLS
Valid Let's Encrypt certificate, HSTS enabled with includeSubDomains (healthy)
Good
None of these require a rebuild to fix. They are configuration fixes that should happen in week one regardless of the redesign timeline, given this is a SEBI-regulated entity handling investor data (a UPI QR code for payments is published directly on a page with no fraud-warning copy around it).
SEO & Discoverability Findings
Technical SEO
No dedicated SEO plugin detected (no Yoast / RankMath / AIOSEO fingerprint); current meta tags are Elementor/theme defaults
Structured data is minimal: only a generic Organization schema present
Missing FinancialService, BreadcrumbList and FAQPage schema opportunities
Sitemap and robots.txt are both present and correctly configured (healthy baseline)
Content & Brand Signals
Thin page inventory: only ~10 real pages indexed, plus an unprofessional leftover default "Sample Page"
No visible content cadence for compliant PMS thought-leadership (worth a separate audit of blog frequency)
og:site_name / twitter:site read "Investment", not "Electrum Capital", a brand-consistency miss on every social share
Content, Compliance & UX Findings
The most important section for a SEBI-registered Portfolio Manager: treat as a launch blocker, not a nice-to-have.
Compliance & Trust Gaps
No Privacy Policy page anywhere on the site
No Disclaimer / Disclosure Document page: SEBI PMS regulations expect clear disclosure of risk, fees and past-performance caveats
SCORES / SmartODR / escrow-bank links exist but are scattered, with no single "Investor Info" hub
UPI QR payment code embedded as a flat image with no verification statement or fraud warning
No accessibility (WCAG) compliance in place: SEBI mandates accessible digital platforms for investors, including persons with disabilities
Structure & Content Gaps
Leftover default "Sample Page" still live and indexed
Flat, ungrouped top-level navigation with no clear IA logic
No dedicated Team page or FAQ page, the first things HNI prospects look for
Only 5 <img> tags on the entire homepage; heavy reliance on Elementor background styling hurts accessibility and image SEO
Recommended Scope of Work
UI/UX Redesign & Responsive Design
Full visual redesign moving away from stock Elementor patterns toward a premium, trust-first financial brand system
Real team/office photography in place of generic stock icons
Mobile-first rebuild of every template, optimised for Core Web Vitals on real devices
Structure, Navigation & Content
Regrouped navigation: About & Team, Strategies & Track Record, Investor Resources & Compliance (new), Media & Insights, Contact
Breadcrumbs for SEO and orientation
Full content audit and rewrite; consolidate Media / Press Release / Newsletter where overlapping
New Team page and FAQ page
Development, Forms & Integrations
Complete rebuild in React (a modern, component-based JavaScript framework), replacing WordPress/Elementor entirely rather than layering more add-ons onto the current build
Content Management System (CMS) integration, so the client's team can update pages, factsheets and blog posts without developer support
Rebuilt Contact Form 7 forms with validation and spam protection (current stack has no visible CAPTCHA/honeypot)
Leads routed into the client's CRM / lead process
Keep the Nuvama client-reporting portal and portfolio.electrumcapital.in integration working through the transition
Font subsetting, lazy-loading, CDN and cache headers: target 90+ mobile PageSpeed as an explicit acceptance criterion
HTTP security headers (CSP, HSTS, X-Frame-Options), 2FA on the CMS login, dependency vulnerability scanning, and secure handling of the Nuvama integration credentials
Publish the missing Privacy Policy and Disclaimer/Disclosure Document pages as a compliance deliverable (page structure and publishing by us; legal content drafted or approved by the client's compliance/legal team)
Build in WCAG-aligned accessibility features (keyboard navigation, screen-reader support, colour-contrast compliance), a SEBI mandate for investor-facing platforms
Tech Approach & Phasing
Complete revamp and rebuild in React: the current WordPress/Elementor stack will be fully replaced with a modern, component-based React front end: a smaller public attack surface (no exposed wp-admin/wp-json), a materially better performance ceiling, and a codebase built for long-term maintainability.
Committed delivery: the redesigned website will be delivered in 12 working days from kickoff, on the phase schedule below.
Wireframes → high-fidelity design system, mobile-first, client sign-off (up to 3 rounds of revisions)
Days 2–5
3. Content
CMS structure and page templates set up for client-supplied copy and assets; compliance content (Privacy Policy, Disclosure Document) drafted or approved by the client's compliance/legal team
Parallel with Phase 2
4. Development
Build the React front end, CMS integration, forms, integrations (Nuvama portal, portfolio subdomain)
Total investment: INR 79,999 (one-time build) + INR 15,000 (1 Year AMC). Excludes applicable taxes and hosting charges. Includes up to 3 rounds of design revisions; additional rounds billed separately.
Payment Terms
Payment Structure (2 Parts)
50% advance on project kickoff
50% before or by project handover
Billed Additionally (At Actuals)
Domain, hosting & API charges
Revisions beyond the 3 included rounds
Any other additional services beyond the agreed scope
Ownership & Rights
Full ownership of the final website, design files and source code remains with the client upon completion
Confidentiality
100% confidential, covered under a mutual Non-Disclosure Agreement (NDA)
Appendix: Diagnostic Methodology
This was a live, external audit of the production site. No CMS or hosting login was used or available.
Meta tag & structured data review; Google PageSpeed Insights API attempt (quota exceeded)
Redirect and page-existence checks by HTTP status code
Out of Scope Without Backend Access
Server resource usage (CPU/memory) and database performance
Actual analytics/traffic data
Plugin update status / known CVEs beyond version-disclosed data
Uptime history
Real-device, network-throttled Lighthouse run
These should be pulled from the client's hosting panel and Google Search Console/Analytics during Phase 1 (Discovery).
Kind Words
Client Testimonials
"Ajay's contributions was pivotal. With his exceptional design talent and adept project management, he lifted our brand to new heights. His creativity, professionalism, and unwavering commitment to quality stand out. I wholeheartedly endorse Ajay for any creative projects."
★★★★★
Ranjeet Mudholkar
Global Executive Coach & Mentor (USA)
"I had the privilege of collaborating with Ajay on our branding and website projects at K Blue. Ajay's creative prowess and meticulous attention to detail truly stood out. His designs were nothing short of exceptional, seamlessly encapsulating our brand essence in Australia."
★★★★★
Colonel Bharat Yadav (Retired, Indian Army)
Chief Executive Officer, K Blue (Australia)
"Ajay consistently demonstrated exceptional skills in content creation and brand management. His ability to develop and implement effective communication strategies is unparalleled. He successfully managed our social media channels, significantly increasing our followers."
★★★★★
Biharilal Deora
Director, Abakkus Asset Manager (Mumbai)
"Ajay's contributions extended beyond design as he actively managed our social media presence, engaging our audience and driving brand awareness. I have no hesitation in recommending Ajay for any design or publication-related role. He is a consummate professional."
★★★★★
Sanjeeva Mathur
Promoter of SWIIFT, Serene Waters (Mumbai)
"I'm delighted to recommend Ajay. He has done an outstanding job managing our branding and website at Aachi London. His creativity and attention to detail have truly transformed our online presence, and it's been a pleasure working with him."
★★★★★
Upen Purohit
Chief Executive Officer, Aachi London
"Ajay has been providing design services for Dyota Solutions for a very long time now. He is definitely very diligent on the output — he asks questions before beginning the work, takes a proper brief, and has a tremendous design sense that reflects in his creatives."
★★★★★
Nanda Kishore Sethuraman
CMO, Dyota Solutions (Bengaluru)
"Ajay Sutar is an absolute gem when it comes to design and creativity. At Alaukik Organic, we entrusted him with developing our branding materials, and he exceeded all expectations. His ability to translate complex ideas into visually stunning designs is truly remarkable."
★★★★★
Dinesh Ahir
Director, Alaukik Organic (Gujarat)
"Working with Mr. Ajay on our website was a seamless experience. His professionalism and attention to detail ensured that our vision was brought to life effectively. The website's design and functionality have received positive feedback from our clients."
★★★★★
Killol Karia
Director, KK Credible Financial Solution (Gujarat)
